relevancy of twitter in corporate communications
Posted on | February 4, 2010
When my clients ask about Twitter and how they should be using it – I tell them that all corporate communications executives should have a Twitter account. Not to tweet (push a message), but to listen to the messages out there regarding your brand or industry.
“…if you’re not responding, you’re not being seen as an authentic type of brand.”
My friend Will discussed this at length last August. He forwarded a brilliant article from the WSJ Theory & Practice column about the impact of Twitter on public relations. It included very tangible examples provided from Ford, Pepsi and Southwest Airlines.
Give http://search.twitter.com/ a try and see what comes up for your brand/clients/products/industry.
Full article here: http://online.wsj.com/article/SB124925830240300343.html
be creative > stop fearing judgement
Posted on | February 4, 2010
Foster creativity. What was once introduced by Profession Bob McKim and the foundation behind Robert Fulghum’s “Everything I know I learned in kindergarden”… Think of “friendship” as a shortcut to “play.” The wonderful philosophy of Ideo.
future augmented reality
Posted on | February 2, 2010
Painful – as good as AR is, I’m hoping this is not the future. From the Big Wheels ad man @mrfunky, himself.
Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.
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